Analisis Pengaruh Komunikasi Bisnis Efektif 7 C dan Strategi Promosi Model ISTEA Terhadap Peningkatan Penjualan
نویسندگان
چکیده
Communication 7 C (X1), Promotion Strategy ISTEA Model (X2) and the dependent or variable Sales Increase (Y). The purpose of this study was to determine Effect Effective Business on Increasing Sales. research method used is a comparatiave quantitative method, with analysis using SPSS.25 calculations. data processing in SPSS result distributing questionnaires several samples. results t-test showed that 7c effective business communication had significant positive effect increasing sales sales. Meanwhile, f test simultaneously shows there an influence between Increase. benefit increase knowledge insight public, especially regarding promotional strategies.
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ژورنال
عنوان ژورنال: Widya Cipta : jurnal sekretari dan manajemen
سال: 2022
ISSN: ['2550-0805', '2550-0791']
DOI: https://doi.org/10.31294/widyacipta.v6i2.11706